Sprint planning is a critical component for effectively implementing an Agile development or project management lifecycle. The ScrumMaster should facilitate the sprint planning; however, in order to effectively maximize his efforts, he should also collaborate with the Product Owner, and the entire Agile team. Making the most of sprint planning begins with a comprehensive understanding of each person’s role. The ScrumMaster should facilitate the meeting. The Product Owner should define sprint goals and prioritize backlogs.